Why celebs use blackberry

AAPL Report. The main purpose here is to wean people off the notoriously expensive SMS "text message" plans, in which users pay an exorbitant amount per bit sent and received, compared to email and Web surfing. There is no doubt that Apple's iMessage product will eat into BlackBerry's market share, because incrementally it narrows the gap in terms of their respective messaging capabilities.

However, Apple's iMessage product is unlikely -- by itself -- to cause the A-listers to switch. Apple's iMessage product is based on email and phone numbers. Basically, if you have someone's email or phone number, you can now cut cost and enhance the messaging features. Here's the problem: A-listers don't want to give out their email or phone numbers.

Anyone who wants to enter your BBM system must first be approved, and you can kick out anyone you want, as well as block multiple requests.

At no point do you need to let anyone know your phone number or email address. In today's social networking-centric world, one significant source of disturbance comes from various classes of stalkers, paparazzi and clingers-on. A-listers need every weapon they can find to fend off the undesirable. One significant shield in terms of protecting against these kinds of threatening leeches is to avoid having to give out phone numbers and email addresses.

As such,. Some of us were perfectly fine living in the past! Well, it looks like making Blackberry phones was not helping the company get much cash anymore. I mean seriously, when was the last time you saw someone sporting a rhinestone covered BB Bold like we used to? The company's blog notes , "Profitability also looks set to continue to rise, as BlackBerry eases out of smartphone hardware and leverages third parties to manufacture and sell BlackBerry-branded smartphones.

They also mention they will shift their focus on creating "security and productivity software. The Internet is basically in tears right now, so to cheer you all up, we wanted to remind you that everyone from our President Barack Obama , to Kim Kardashian , have been using Blackberry's past their coolness date.

We meant it when we said you were not alone! Even celebs like Christina Aguilera and Paris Hilton were spotted with their beloved BB's just last year, according to a celeb Blackberry blog. Rapper Soulja Boy was even parading his around on Twitter.

And I like to have three in my room that I line up in case they break. Like celebrities, trends morph over time. Today, you won't see young celebrities like Hailee Steinfeld clutching a BlackBerry. Last year, BlackBerry announced they had ceased designing their own phones. Americans shifted away from BlackBerry, and iPhones took over as the dominating, oversized phone of American life. Fashion has changed, but in dated Getty Images, BlackBerrys will remain frozen as stars.

Sign In Create Account. This month marks the 10 year anniversary of the iPhone's debut—but back then, stars like Kim Kardashian and Paris Hilton didn't want to give up their BlackBerrys. June 27, , pm.