What makes websites popular

Are we using the best keywords, are we using the H meta tags correctly, does every image named to represent our targeted keywords?

The next step would be to build a link campaign, find other websites that are equal or greater page rank that will exchange links with you. There are so many factors that come into play here - competition, relevance, SEO, SEM, content marketing, and the list goes on The bottom line is that "if you build it they will come" never ever works.

A rule of thumb, whatever your development budget is, double it for marketing. You have to tell your story on multiple channels to educate, inspire and engage your audience. So many companies fail because they spend all their budget on development and forget about marketing Already a member?

Sign in. Created with Sketch. Education Community Library Products. About Signup Sign In. Sign In. Education Founder. Community Founder Groups. Library Playbooks. Founder Stories. A link page is simply a post that provides links to great resources around the web. The great thing about link posts is that they spread link love to other sites, provide your own site with authoritative SEO signals, and assert your thought leadership within your field.

A link page, often called a link roundup, is simply a list of links. Write down the title of the article, hyperlink it, and number it. Besides, if a post is particularly good or bad , you may want to point this out. An ebook is long content packaged in a different format, usually as a PDF. Ebooks are often a downloadable product, available for free in exchange for joining a mailing list. Producing an ebook helps to strengthen your authority within a field, and it makes for a powerful method of sharing your knowledge with others.

A high perceived value means that readers will invest more into consuming and applying the content as well as sharing it. But as you know, everyone has an e-book these days.

They still hold a bit of extra perceived value over blog posts, but not too much. Create an e-book where one influencer in your niche writes one page. The final book will be a page book written by 20 experts just using 20 as an example.

Instead of just contributing a couple of lines to answer a question and all experts answer the same question , your experts will each be writing a chapter of the book. He saw that all influencers who contributed to the book shared his other posts along with the book with their followers. On top of that, most of them also linked to the book, which is a nice bump in high quality backlinks for Stoney. Coming up with a good topic? Formatting content so that readers are blown away? I can help you with that too with some of my other posts:.

I could send out a quick email and get an overwhelmingly positive response rate. What if you want someone to contribute who has never heard of you? It may take a few weeks or months before you have a solid relationship, so be prepared to invest some time here it will pay off in many ways. During these first times when you interact with an influencer, your only goals are 1 not to be a pest and 2 to get them to remember your name.

Once you have a somewhat strong relationship, you can then ask them to participate in the book. I wanted to quickly offer you an exclusive opportunity. When you send your contributors a link to the book, most will help you promote it. You should still do your own basic promotional work —expect better than usual results in this case. A case study explains what your product or service is and how it helped a client. Many people listen to podcasts during their commute or exercise.

You have a chance to spread your message farther and better using this format than a lot of other formats. Creating a podcast is simple, provided you have a decent microphone and some technical knowledge. As with any media publication, be sure to accompany the podcast with content. For example, announce it on your blog with a bit of a discussion. Share information about new podcast releases and provide an overview of the topic.

You may even wish to publish the transcript of the podcast. This helps to add SEO value. Every field has its leaders. Interviews are unique. No one else has this information — only you. If your interview is audio or video, be sure to provide a written summary or an overview of the interview. The reason why analyzing large sets of data is so interesting is because it can reveal new and interesting findings.

But some observations and findings can only be made by analyzing a larger set of data. This means that you need some programming skills or the budget to pay a developer. An example: Let me show you a great example of using big data to create incredible content effectively. In , OkDork published a post that revealed the results of their analysis of million articles. Needless to say, this was a breath of fresh air compared to all the other information on creating viral content that simply suggested that all you need is to create curiosity.

And the community response was as expected. After being published, it attracted hundreds of comments and thousands of social shares:. Analyzing such a large set of data lets you draw data-driven conclusions and use them to give advice. I understand that this type of content can be intimidating. Analyzing big data is something that is completely foreign to most marketers and business owners. Even basic link building was once thought of as something complicated and abstract.

Where can you hire one for this type of job? Try any of the main freelancing boards:. You can typically create a job posting with all the details of the job, and then freelancers will apply and give you a quote. Alternatively, you can seek out a developer with previous big data experience on those platforms.

If you hire a good developer, they will work with you to figure out what needs to be done. Way 2 — Partner up with someone who can: If you have no budget or you have a decent size audience, you may not have to pay a programmer. A few weeks ago someone sent me a link to the BuzzSumo website.

It is a gold mine of data regarding what content is the most shared across any topic. Use a great domain name. Of course, the best domain names come at a steep price, so you will have to strike a balance between your desired domain-name performance and your budget. Read this for more tips on choosing and buying a cheap domain name. Brian Honigman Marketing Consultant. Brian Honigman.

You need to make sure that your website provides a simplistic, easy-to-navigate user experience for actual humans going through your website, trying to find information, and review products. Sometimes companies make their websites overly complicated and disorganized.

They just need to be simplistic and provide a user-friendly experience. And then another area to think about is the search engine. How can people searching for what you offer, for your expertise, your products and services, find your website?

It needs to be optimized with the search engines in mind. Yes No. Not Helpful 1 Helpful 2. It will depend on what exactly your content is and who's clicked onto your website that decides that.

Your age shouldn't make a big difference. Not Helpful 2 Helpful There are lots of free website creation tools like Wix, Google Sites, and Weebly. I recommend Wix, as it has the most features, is easy to use, looks good, and gives you lots of cool functions and features.

Not Helpful 0 Helpful 4. You can promote yourself on social media. Also, be sure to have content that people will enjoy and want to comeback to. Not Helpful 6 Helpful 7. Not Helpful 4 Helpful 4. Include your email address to get a message when this question is answered. Add the URL for your website to your email signature so that all emails you send out will include your website address.

Helpful 0 Not Helpful 0. Market it online and offline. You may share this website with your friends. Don't post any copyrighted material. Copyright infringement is harshly enforced. Helpful 37 Not Helpful 8. People loathe spam. Helpful 31 Not Helpful Helpful 26 Not Helpful Related wikiHows How to. How to. Marketing Consultant.

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